Why Holding a Bottle of Wine is Worth the Wait…

Wait

How Long Does the Average Person Hold a Bottle of Wine?

There is a significant amount of conflicting survey data on this topic, but erring on the side of caution… well over 90% of all wine in the U.S. is drunk within a week of purchase. Since more red wine is drunk than white in the U.S. and Cabernet Sauvignon is the most popular varietal, it is a shame more wine enthusiasts don’t experiment with aging at least a few bottles.

I have seen other figures thrown around that affect this thinking, i.e. 95% of all wine is made to drink within a year of purchase. As a percentage of all wine produced, this may be close to the truth, but as a percentage of all wine labels, it is significantly off the mark. As usual, the 80/20 rule roughly applies here… much less than 20% of the companies producing wine in the U.S. produce over 80% of the wine by volume, but this still leaves plenty of room for the many thousands of wineries producing under 10,000 cases per year that comprise a large percentage of the selection we see at the local wine shop, or grocery store.

So, many of the red wine labels you see at your local wine retailer over (let’s say) $15 USD/btl are likely to be candidates for at least 3-5 years of bottle age.

The Dividing Line

Why should wine consumers care? Who should be holding wine? Think of it these ways:

  • If you are a foodie, drink wine with meals and prefer wine that accompanies a dish well…
  • If you pay attention to different varietals, vintages and/or wine regions, you obviously recognize and appreciate different wine profiles…
  • If you recognize structure in wine (tannin, acidity, phenolics)…
  • If poorly balanced, bad wine gives you a headache and you try to be aware…
  • If texture (mouth-feel) in wine (silky, soft, plush, velvetty characteristics) is something you seek out…

You should own at least a 30 bottle wine fridge!

What Makes Aged Wines More Enjoyable

When the appropriate wines are chosen, age improves wine. Which wines are appropriate for aging? Any wine with multiple structural components… enough tannin (cotton feeling on gums), acidity (stimulates saliva) , phenolics (depth of flavor), fruit and/or sweetness (sugar) is a potential candidate. Most of us can usually identify these general categories. Though, the additional analysis that can make a significant difference is the balance between these components. Here is a brief look at how each of these components may evolve in an aged wine:

Sweetness (sugar)

  • Can add a nutty character to aged whites such as Sauternes, or Sparkling and an apricot character to German Riesling
  • Improve viscosity (richness/thickness) in all sweet wines

Alcohol

Percentage of alcohol never changes in the life of a bottle of wine, but it can become more integrated and less noticeable. Although, I have rarely seen it.

Phenolics (depth of flavor)

Working with wines that are heavily extracted, or made from over-ripe fruit is hit, or miss for a winemaker. This is an area where age can have a dramatic effect, sometimes adding layers of textures or flavors. A higher level of phenolics often accompanies over-ripe fruit, which can be lower in acidity. This lower level can effect the “vibrancy” of the wine, in other words – eliminating freshness, allowing candied flavors and eliminating “bite”.

Fruit

In reasonably balanced wines (get into that later), fruit flavors almost always diminish over time. Most of the exceptions to this rule have come from California in my experience, but in general, this rule does apply. I drank a 1993 Beringer Reserve Cab Sauv last year that was wonderfully fruit-forward after 22 years in the bottle!

Acidity

High acidity in a wine is critical to successful aging, but winemakers walk a fine line with this component:

  • Too much acidity and the wine is sharp, unpleasant and feels like it is burning a hole in your stomach
  • Too little and wine tastes “flabby”, grape-juice-like and will not pair with food

Tannin

This is the astringent character found in red wines and the primary change agent. Tannin can be harsh, grainy, fine, mouth-filling, etc. The character of tannin in wine can be affected by varietal type, terroir, vintage variation, the amount of stems and skins used in the maceration stage and more. Red wines with no tannin rarely age well and the maturing of this component is the key to enjoying soft, silky, round, or velvetty red wines when aged.

“Balance”

Determining balance is one of the KEY evaluations made by a wine professional. Evaluating young, fine wines upon release for potential ageability requires experience to determine whether to expect greatness, or just another so-so vintage… but that shouldn’t stop the average wine enthusiast. The average consumer rarely has the opportunity to evaluate $100 – $1,000 USD/btl wine. The decision should be simply: do you think this wine will taste better in five years? Often, when faced with this simpler evaluation, my answer is YES!

The most common, but misguided statement in the wine industry is: “Give this wine time in the bottle. It will come together!” This is rarely the case.  A wine may “close”, or “open” over time (release, or hide its character), but if it is too sweet, or has too much acidity upon release, time in the bottle is unlikely to change that. The one exception is tannin, which will always soften over time. This is due to a chemical reaction that creates a sediment in the bottle that can be filtered out when poured. Always filter, when pouring a red wine older than five years. The sediment resulting from resolved tannin is not pleasant to drink.

My Wine Cellar and Yours

I store over 500 bottles of wine in environmentally controlled cellars. I rarely drink wine younger than five years, unless I am dining out. I now find it difficult to drink both:

  • Harsh, young wines
  • Easy drinking – flabby, no tannin, no acid wines

Try setting aside a few better bottles for special occasions. Use the information above to choose the right wines and enjoy unique, amazing wines. As you gain experience, you will find age can improve wine you never considered for aging, like Riesling, Chardonnay, Sauternes and many sparkling wines (especially Champagne).

I wish you much good wine shared with many good friends!

“Age appears best in four things: old wood to burn, old wine to drink, old friends to trust and old authors to read.” ― Francis Bacon

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Capezzana Barco Reale di Carmignano

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2014 Capezzana Barco Reale di Carmignano DOC

Sangiovese Blend (80% Sangiovese, 20% Cabernet Sauvignon)

Carmignano, Italy

Tasting Note:

Walking through the store today and saw this wine. Have not tasted a wine from the Carmignano region in Italy and was curious. The area has an interesting winemaking history dating back centuries. I had success with the same selection process years ago, when I tried my first Anglianico from the Vulture region. Unfortunately, this was not as pleasant a surprise. The wine is a very good table wine meant to accompany food. At the $14.99 USD/btl price, it was priced just about right… The nose is weak with red & black fruits, leather and alcohol. The palate is barely fruit forward, the red fruit being sour raspberry and the black is blackberry and black currant. The mid-palate has some leather and there is a medium length bitter chocolate finish. The wine is a bit thin & watery, with medium acidity and medium tannins. This is fairly well balanced for table wine quality, potentially pairing well with pork chops. Would not go out of my way to find this, but would not turn it down if served with a meal.

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2009 Tobin James Zinfandel Blue Moon Reserve

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2009 Tobin James Zinfandel Blue Moon Reserve

Paso Robles AVA, California

Tasting Note:

This wine is improving with age. You don’t often find a zinfandel that can hold up to much bottle age, maybe Seghesio, Ridge… This was a surprise. Before we start, this is not an Old World influenced red wine. It is a California bomb! Completely fruit forward nose of dried red and blue fruits with alcohol and mineral notes. The fruit explodes on the palate. After seven years in the bottle, this zinfandel is very uncommon. The palate is all dried fruit: raisin, prune, boysenberry, blueberry… not as much sweet, as intensely fruity. Touch of dark chocolate on the mid-palate and a very long fruity finish. Silky, medium-low tannins still, with a beautiful mouth-filling texture. The high alcohol is evident, but not overpowering. Not a wine for food. Enjoy as an apertif, or digestiv. One of the most well-made California fruit-bomb style wines I have ever tasted!

We purchased this wine during a Tobin James special event at the winery. Their reserve wines are not easy to find, but worth searching out. The general release wine reflects broader market ambitions and is just average for quality and value, so don’t judge the reserve wines by what you may find on the shelf at your wine retailer!

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Old World Wine Producers and the “Mystery” of New World Flavor Profiles

Wine Old-New

Last night I joined a group of consumers for a tasting of wines from Spain & Portugal. Roughly twenty wines were presented at price points from $10/btl to $25/btl. Tasting through the wines, all I could think was: “This is the most ridiculous tasting I have ever attended”! Not that the venue was awful. or that the attendants were rude, but it was the wine itself that had me shaking my head.

What is going on? Virtually all of these wines were from Spanish & Portuguese producers trying to make New World style blends. The classic regions were represented: Ribiero del Duero, Rioja, Toro, Duoro for reds and Rias Baixas and Vinho Verde for whites. Granted, I did not recognize these producers, but if classic Old World regions are going to embark on such a strange path, they need some help. There were all sorts of blends with the traditional Tempranillo, Grenache, Mourvedre (Monastrell) and Albarino mixed with Cab Sauv, Merlot, Cab Franc, Alicante, Macabeo, etc. Ugh! These producers need to import wine consultants from the Rhone, where blends are their forte! What junk!

Spanish Wine Classifications

Then out of curiosity, I looked for the DO (Denominacion de Origen) – printed right there on the label! The issue here is not that they were blended wines, it is the amazingly poor winemaking in play here, BECAUSE they were trying to copy New World styles. Oh God, please don’t tell me wineries in Europe are going to start trying to guess at the American palate and alter their classic wine styles to appeal to our market! I don’t want all wine to taste alike AND these traditional Old World wine styles are made that way for a reason: to accompany local cuisine. Local foods always pair well with local wines in Europe. Think about it. They have had generations to get it right.

Shouldn’t Wine Taste Good?

OK, I am done with my rant. This wine Op-Ed piece was not just about wine styles really… if these wineries are going to start making unconventional blends, how about they make them taste good?

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Changing U.S. Wine Landscape: Will producers, distributors & retailers pivot?

Big-Data_-cartoon

2015 wine consumer data is revealing new pressures on the U.S. wine industry. These trends will create business opportunities and confuse brand strategy for years to come. We are already seeing several of these changes beginning and I believe the others are inevitable:

The strong dollar is affecting currency exchange and making it easier for European producers to compete in the U.S.

Climate change is altering micro-climates in many regions around the U.S.

Demand is slowly migrating from table towards premium wines.

Major growth in the sale of sparkling wines for every day consumption.

Changing state wine distribution laws are making it easier for Direct-to-Consumer (DtC) business models to reach the consumer… and consumers are showing a DtC preference.

The Millenial Generation (born 1977-1995) has become the largest wine consuming age group, just surpassing Baby Boomers and bringing with it changes in demand and buying behavior.

U.S. off-site wine purchases are continuing to grow, driving greater sophistication in the wine buying community and increasing demand for wine education.

On-site beverage revenue growth is likely to follow and bring a more demanding clientele with it.

The expected growth in on-site beverage revenue (as a percentage) will increase the need for improved business skill-sets at smaller venues and individual outlets.

Sources:

Ship Compliant ™ & Wines & Vines ™ – 2016 Direct to Consumer Wine Shipping Report

USDA Foreign Agricultural Service, Global Agricultural Information Report – EU27 Wine Annual Report and Statistics 2015, February 24, 2015, GAIN Report Number: IT1512

Rampant Misconceptions

Premium wine sellers are focusing on the Baby Boomer age group, mistakenly thinking it is still the largest wine consuming demographic. This oversight will generate a window for new business opportunities with producers, distributors, off-site and on-site marketers who understand the changing demographic within the wine drinking community. In the next decade, the dominance of Millenials in the wine consuming public will grow (demographic data has shown – as we age, per capita wine consumption rises). In order to understand these changes. it is important to understand how Millenials buying habits differ from Baby Boomers.

Millenials tend to:

Be more adventurous in trying: unfamiliar grape varieties, labels and experiment with imports.

Drink sparkling wines daily, rather than just on special occasions.

Be less single varietal focused and prefer blends.

Be willing to spend more per bottle of wine when they drink, but prefer craft beer and cider.

More per bottle spending, means likely more discerning palates.

Sources:

  1. U.S. Wine Marketing Council – October 19, 2015, “MEDIA ADVISORY –
    Wine Market Council Releases Latest Research on the Online Wine Shopping
    Behaviors of Wine Consumers”
  2. U.S. Wine Market Council – March 24, 2016, “U.S. Wine Marketing Council stands by their 2016 Consumer Research on Millennial Wine Consumption Habits”

Crystal Ball?

So what to make of all this data? I believe:

  1. Distributors will have to make choices: add more value than simple logistics (education, more direct marketing, etc.), spend more money on lobbying to influence state beverage laws, or downsize.
  2. Producers will be able to dramatically improve profitability through establishing and growing the DtC channel. Producers will need to change focus to blended wines (similar to Europe). This should enhance AVA focused labeling and marketing.
  3. Current small volume markets will grow. Over 50% of DtC wine shipments are to 5 states. Huge opportunity for producers to develop new markets.
  4. Off-site re-sellers like grocery stores and on-site re-sellers like restaurants will become EVEN MORE focused on beverage as a percentage of their revenue.
  5. Demand for wine educators and trained wait staff will continue to grow.
  6. Growth in the premium segment will increase economic pressure on the largest wine producers… bringing EVEN MORE consolidation.
  7. Increasingly educated buyers will be more willing to shop at warehouse stores with larger selections and less personalized service.
  8. Changing climates will drive big swings from vintage to vintage in production. Examples:
  • 2015 Sonoma County: 36% drop in pinot noir crop.
  • 2015 Washington State: 8% drop in cool-climate Riesling crop, with 12% increase in warm-climate Cab Sauv… causing a net 2% growth in Washington State wine fruit production.

These vintage to vintage changes in available fruit will add volatility to pricing and may make it difficult to capture year-to-year fluctuations in fruit costs. Source: Wines and Vines, 02.10.2016 – “California Wine Grape Tonnage Falls” at: http://www.winesandvines.com/template.cfm?section=news&content=164654

May You Live in Interesting Times!

The ancient Chinese curse may be very apropos here. Growth in both successes and failures are on the horizon for the wine business. No, it will not be overnight, but the next 5-10 years could drastically change the landscape.  I am quite curious to see where all this change will take us…

Many of these ideas represent my personal conclusions drawn from a wealth of new marketing data released this year. I hope you enjoy my crystal ball!

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Getting into a Winemaker’s Head, After One Tasting?

In YOur HEAD cartoon

I am about to embark on a dangerous journey… trying to understand a winemaker’s thinking after one tasting session. Probably presumptuous, but I think a fun exercise for the imagination.

California, Livermore Valley AVA

This last week I stopped into a highly regarded producer from this wine growing area. My first time visiting the Livermore area. The only wine I had previously tasted from this AVA was a sub $20 Cab Sauv from Concannon and it was not pleasant. Well, adventure feeds the soul, right?

Steven Kent Winery

An ineresting stop, because it was clear that the winemaker had a vision for the wine he was producing. So here are my impressions of the winemaking strategy and why:

Work with What You Got

Guess #1 – This area seems to have a cooler climate than Napa Valley and the soil is more fertile. You can taste it in the wine: less alcohol, less phenolic development, a little vegetal in flavor, more red (than black) fruit and thinner viscosity. So, the first decision: what style of wine do you make from this fruit? These wines were all trying to be “Old World” with a new world twist: very fruit forward, attempting balance (albeit without much structure), little to no new oak, no American Oak, and keep the alcohol low (no chaptalizing). This winemaker fully embraced this approach and it appeared to be a clear decision in all the wines I tasted.

Consumers Want Less Expensive Wine to be Easy Drinking

Guess #2: This isn’t my opinion, but it is clearly this winemaker’s view. Every general release wine I tasted was very fruit forward, had little to no tannins and medium (or less) acidity. This winemaker clearly believes this is what sells at this price.  Personally, while I understand many consumers enjoy this style… I am sorry, I just can’t drink it. I would rather have a wine cooler. You just can not drink this stuff with food…

Silky Soft Textures Sell Wine

Guess #3: This winemaker experiments heavily with aging red wines on the lees. It is the only possible answer for how smooth these reds are… and by the way, my favorite style component from this winemaker (another common Old World technique). It really makes an impression. It actually makes the the general release wines even easier to drink (if that is possible). Every wine I tasted was trying to be soft…

Only Collectors and Educated Wine Consumers Enjoy Wine with Structure

Guess #4: So, when the tasting room manager discovered I am a trained Somm, they broke out the wine club selections: reserves and single vineyard wines. These wines had structure: with high acidity and medium (or higher) tannins. Honestly, I was a little offended when I realized what was going on. I guess educated wine buyers are all rich… just because you are allowing more contact with the skins and including some stems in the maceration and ferment, doesn’t mean the process is more expensive. These red wines spent 18-24 months aging in the barrel, just like most good reds.

Conclusions

As it turned out, I enjoyed the tasting! It is fun imagining you can get into the winemakers head. You don’t normally find such clearly defined characteristics in a winery’s breadth of a single vintage. The club wines were good, but they weren’t big on value… These wines were fruit forward, complex, structured and very silky. One word of caution, before deciding to seek out this producer, you must settle on a preference for red fruit flavors in your wine. There wasn’t much in the way of blackberry, plum, or black currant flavors to be found.

Wine Tasting Notes

NV La Ventana Barbera, Livermore Valley – Retail $36

Nice nose of red cherry and cinammon. All bright, fresh red cherry on the palate. The mouthfeel was a touch creamy. The tannins were low and the acidity was medium. A nice fruity table wine that is meant to drink before dinner. It had no over-whelming characteristics, therefore a balanced feel, but virtually no structure. There was a touch of dark chocolate on a short finish.

2010 Pinot Noir, El Coro Vineyard, Sonoma Coast – Retail $48

The nose was of red hard candy. The palate was cough syrup and spice. This wine did not taste like a cool climate Pinot (Sonoma Coast). It is so fruity, I would have guessed Carneros, if tasting blind. Low tannins and medium acidity. ** UPDATE** 3/6/16 – Upon researching this vineyard, I found it is actually in Carneros! BAM! Fun to nail it! C’mon they need to train their people…

2012 Lot 29 Red Blend, Livermore Valley (Bordeaux Blend) – Retail $36

Fresh cherry on the nose. Palate is of brown butter, then red cherry following. There are medium tannins and high acidity. Too much oak… and it is strange to taste such strong cherry flavors in a Bordeaux blend.

2013 Cabernet Franc, Livermore Valley – Retail $48

Nose of red cherry, herbal mint and cinnamon. The palate has red and black cherry and allspice flavors. Medium-high elegant tannins and high acidity. The wine has a silky mouth-feel and a long spicy finish. My favorite wine of the tasting. Based on the other wines tasted in Livermore Valley, this might be a good location for cool-climate Cab Franc…

2013 Cabernet Sauvignon Lencioni Vineyard, Livermore Valley – Retail $65

The winemaker had some guts here… this wine had a slightly vegetal nose. I can appreciate the courage there. I have tasted many Cabs that were a touch vegetal and amazing! The palate was of black cherry and blackberry with cinammon and a touch of butter on the finish. The wine had high tannins and high acidity. The mouth-feel was nice and silky.

2014 Cabernet Port (fortified with brandy)

I was told this was a tawny style port… ooops! Not even close. A heavy medicinal nose. Tasted exactly like red cherry cough syrup with herbs and mint added. the fruit was too fresh to be a traditional tawny port. Definitely complex, but not really enjoyable.

 

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Baldacci Family Vineyards Cabernet Sauvignon Stags Leap

Baldacci

Baldacci Family Vineyards

Black Label Cabernet Sauvignon

Stags Leap District, Napa Valley

Tasting Note:

Beautiful Napa Cab in the middle of its drinking window! Drinking Baldacci Stags Leap Cabs over the last 20 years, I am struck by how they always over-deliver at their price. This bottle cost $46 in 2010 and is drinking like a $70+ Napa Cab! Blackberry and black currant on the nose with tar and leather. Still fruit-forward after 8 years of aging, with blackberry and black currant in front, transitioning to a mid-palate of dark chocolate, leather, underbrush and tar. The wine has a lengthy, slightly hot finish. Gorgeous rich mouth-feel, full and sensuous. The tannins have resolved well and are just under the surface. The acidity is high, but this paired perfectly with a rib-eye steak. Without food, the acidity would have been a bit much. The signature Cab character of graphite and tobacco are missing, but regardless, my wife and I really enjoyed this bottle with steaks for dinner!

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Italian Wine Tasting

venice pic

Wine Tasting

Alessia’s Italian Ristorante with Vinifera Imports

Mesa, AZ

I enjoy Alessia’s and it had been several months since I had visited last. So, with my wife busy and a free evening on the horizon, I decided to grab a bite and enjoy a wine tasting event. John Carr (Owner) has a good palate and a pretty fair depth of Italian wine knowledge and his wife Shari is a killer chef. If you’re in the East Valley of the Phoenix Metro, definitely make it a point to stop by. The experience won’t disappoint.

Vinifera is not my favorite Italian Wine Importer, but they have several labels I enjoy. I didn’t know the wines being tasted that night in advance, so I was hoping to be surprised.

Wine Tasting Notes

Barberani Ovieto Castagnolo 2014 (white blend)

Most enjoyable wine of the evening. Nose of lemon curd and herbs. Palate was of rich lemon meringue and a touch of spice. Tremendous coating mouth-feel – this wine had spent a substantial amount of time on the lees. High acidity, but balanced enough not to make it over-bearing without food. Well done white wine, that could be drunk on its own, or paired well with fish and pasta in white cream sauce. At $16/btl retail, a good value.

Cascina Chicco Barbera d’Alba Granera Alta 2013

Most disappointing wine of the evening. It was very much a rustic Old World style Barbera and not my favorite approach with this varietal. This was a food wine only. Barbera is capable of so much more, when in deft hands such as Vajra. Black cherry and alcohol on the nose. Completely over-oaked. Palate is not fruit-forward. In front, you get brown butter and smoke transitioning to sour black cherry. Poor, watery mouth-feel and medium-high tannins. Long finish of brown butter, if you like that sort of thing. At $22/btl retail, I wouldn’t rush out and grab this wine.

Fontodi Chianti Classico 2010

Fontodi is an old Italian producer with a long history… and that traditional approach shows. 2010 was a great year in Tuscany for wine and I was hoping for something exceptional. Instead, it was very average. A quality Chianti, but traditional and unexceptional. Nose of red cherry, mushrooms, bramble and rubbing alcohol. Slightly sour red cherry and menthol on the palate. Very high tannins. Medium mouth-feel and high acidity. Short to medium finish. Would be a great pairing with red meat and pasta with red sauce. At $40/btl retail a decent value.

Fontodi Chianti Classico Vigna del Sorbo Riserva 2008

Best red wine of the evening. Very weak nose and definitely needed a little time to open. The palate was more complex than the other wines that evening. Fruit forward with black cherry and a touch of black currant, mushroom, leather and bramble on the mid-palate, with a weak bitter chocolate finish. Medium high tannins and high acidity. Well-balanced and the best mouth-feel of the reds that night. I enjoyed this wine and it is just entering its drinking window, 2016-2021. At $70/btl retail, I would pick a well-priced quality Brunello first.

Valdicava Brunello di Montalcino 2010

Unless you have a nice cellar and ten more years to wait, stay away from this wine. Black fruit and menthol on the nose. Very high acidity and very, very high rustic tannins. Maybe a touch fruit forward, but the acidity and tannins overwhelm everything. Impossible to assess much else. This is an Old World Chianti-style Brunello. All the things I love about Brunello are missing: good mouth-feel, balance, elegance… This wine should not have been bottled as Brunello. The grapes may have originated in a vineyard there, but the style has Chianti written all over it and at $135/btl retail, forget it.

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Predicting the Future of Wine Programs and the Restaurant Trade?

outdated

Why is a cartoon commenting on the impact of changing technology showing up on a wine blog… I selected it, because a changing landscape is all too familiar where technology is concerned. Wine consumption is changing in the U.S.. Can the industry adapt?

Predicting the Future of Wine Service

I have been meaning to write this post for a couple of weeks now, since Shanken News Daily published some interesting data. It appears a changing U.S. consumer profile is transforming the wine industry. Shanken recently published information from the U.S. Wine Market Council. It holds some fascinating insights into the challenges coming for wine marketing in the very near future…

  • Frequent drinkers (>1/week) are now 13% of all U.S. wine drinkers and 35% of all wine sales.
  • Millennials now comprise 36% of all U.S. wine drinkers nationwide compared with Baby Boomers at 34%.
  • High-end wine buyers (defined as those regularly purchasing bottles above $20 retail) now account for 36% of frequent drinkers, compared with just 21% five years ago.
  • Frequent drinkers are consuming 18% more wine now than they were two years ago, while occasional drinkers are consuming 8% less.

These are trends to note and they carry a clear message ( I believe):

  • Millennial consumer data shows them to be more adventurous and willing to explore wine more thoroughly (previous Shanken News data).
  • Frequent drinkers now comprise more than 1/3 of the market.
  • Frequent drinkers are spending more per per bottle.

Looks like a recipe for major change…

Can On-Premise Food & Beverage Adapt?

Mark Norman (industry consultant)  recently wrote a nice piece (link: Sales at Restaurants Plummeting?) regarding this and it had me thinking. Restaurants will definitely be hurt. Per site beverage revenue must increase to support lower margins and increased inventory. There will be no other choice, if they wish to maintain a successful beverage service. This changing consumer demographic is a clear indication: wine distribution’s typical approach to restaurant sales will need to change AND restaurateurs will need more training and knowledge to cater to this new group of consumers. The pressure will be on and it won’t just be about improving wine knowledge and acquiring a broader cellar with a more diverse price offering. The more important differentiator is likely to be business skills. Better marketing, inventory management, ROI and cash flow analysis will be key indicators of quality restaurant wine programs. Interesting times are coming!

Future of the Certified Sommelier

I don’t have a crystal ball, but I don’t think it is too far-fetched to think we will be seeing CS, MBA on biz cards in the coming decade. Somm exams should start including more business related content. As this new group of consumers starts driving larger restaurant wine inventories, more sales volume and lower profit margins, it will justify the need for improving business operations and accounting skill-sets. I like where this is going…

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Winemaker Interview – Billo Naravane of Rasa Vineyards

Please follow my winemaker interview series! You can find this and other interviews at the following link:

 

Winemaker Interview Series – Billo Naravane

 

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