Watching a California AVA Change its Identity

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There is a small group of pioneering winemakers taking the leap of faith (with some encouragement) to embrace a different approach to Lodi winemaking. They offer limited production premium wines and are fashioning a new identity for the region.

The brilliance of the vision is in the marketing. Wine collectors and enthusiasts follow winemakers and vineyards… it is the dirty secret most wineries would rather not acknowledge. Strong distribution, labels, shelf-talkers, shelf space and displays draw the average consumer. So, when you talk premium wine, what describes successful marketing? …Rock Star winemakers and masterfully managed vineyards. Examples on the vineyard side: I am always looking for single vineyard designate wines from Beckstoffer, Bien Nacido and Stolpman vineyard sites at below market prices. Same applies to winemakers like: Foley, Hobbs, Grahm, Lindquist, Smith, Ramey, Petroski, etc. (too many favorites to list). I am always looking…

The Lodi Native Project

This project was the original brain-child of Randy Caparoso (see bio here: Randy Caparoso), but it’s success depended on the execution of a group of winemakers who embraced the challenge. At its core, the project represents a winemaking philosophy, but the goal is much broader and ambitious. It includes a group of winemakers (Layne Montgomery-M2, Stuart Spencer-St. Amant, Ryan Sherman-Fields Family, Mike McCay-McCay Cellars, Tim Holdener-Macchia and Chad Joseph-Maley Brothers) that individually agreed to release 100-250 cases per vintage of Lodi AVA vineyard designate wines under a set of rules that require non-interventionist winemaking. The parameters include: all natural wild yeast (no inoculation), no additives (i.e. acidification), no filtering, all neutral oak in aging, etc. The heritage vineyard sites (see historic vineyards here: Heritage Vineyard Society) include: Marian’s Vineyard, Schmiedt Ranch Vineyard, Soucie Vineyard, Stampede Vineyard, TruLux Vineyard and Wegat Vineyard. These are all “Old Vine” vineyard sites (see Lodi Native vineyard info here: Lodi Native About).

Why is this Special?

This project represents the re-making of an AVA. There will always be bulk fruit and wine produced out of Lodi AVA, but this effort is showcasing why/how Lodi can be different and have at least a small footprint on the premium wine scene. What does Lodi Native bring to the wine world we do not already have? These are quality, terroir-driven, food friendly Zinfandel based wines at reasonable prices. I have not tasted other Zins quite like these. The previously recognized quality Zin producers, like Seghesio and Ridge are very different. Go Lodi Native! Your team has added diversity to the world of wine…

The Impact

Lodi has a large number of Heritage designate Old Vine Vineyard sites. Many were planted with their own root system (not spliced onto alternative root stock). Lodi is fortunate to have sandy-loam soils at some sites where phyloxera cannot survive. The native root systems on these 90-120 year old vines do seem to have an effect on the character of the wine. Many of these vineyards yield only 2-3 tons of fruit per acre, without intervention. These self-regulating vines seem to have “learned” how to contribute to yield management on their own.

These sites represent a valuable asset to the local wine community, having as much to do with quality winemaking, as the historical significance they hold. The importance of these vineyards was not recognized until roughly ten years ago, but it was Randy’s vision that made them commercially viable, and it was the winemakers’ commitment to showcasing the uniqueness that brought the project together.

Lodi Native has given a voice to the different nature of this AVA. Maybe Randy guessed at what could happen if the winemakers pulled it off, but I don’t think any of them understood what it would mean to building a local wine identity… beyond bulk wine grape production. These wines are very good in a serious classic sense and are terroir driven. They offer structure and balance, something missing from much of the rest of the AVA and they definitely belong in the category of premium wines. They offer a delicate finesse, focusing on soft mouth-feel, floral nose/palate and age-ability.

Value

If you are a wine enthusiast, you owe it to yourself to seek out these wines. They are the beginning of the emergence of the classic Lodi AVA and the value is solid.

More on Lodi Native Wines to come…

 

2 Comments

Filed under Lodi, U.S. Wines by Region, Wine Education, Wine Industry, Wine Tasting, Winemaker Interview

2 responses to “Watching a California AVA Change its Identity

  1. Matt Zinkl

    Interesting they’d require “non-interventionist winemaking”. Is that going to make the best wine? Or is that just the best way to market this particular approach? Don’t get me wrong, I’m sure there will be some spectacular wines from this effort and I love the Lodi region, but did Beckstoffer, Bein Nacido and Stoplman have to do this?

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  2. That is a great question Matt. No, non-interventionist winemaking does not always produce the “best” wine, but it is one style of wine. A majority of Italian producers use similar methods. You are right on the money with the marketing observation. In fact, that was the primary message behind this article. The most effective marketing in the premium wine category highlights single vineyard, terroir-driven wines made by well-known winemakers. If a winery knows its collector clientele, they will understand this concept well. In my opinion, Randy understood this and was deliberately trying to promote Heritage Vineyard sites and important winemakers in the AVA as a way to improve the image of the region. It was a brilliant idea… it was also a successful experiment. No one knew if the fruit would be distinctive enough to produce quality wines. A bit of an informed gamble, that panned out.

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