Best Value Wine Destination in the U.S.A.?

value pic

I was recently involved in a discussion regarding preferred wine tourism destinations among serious wine drinkers / collectors. Napa Valley is consistently drubbed for its utter lack of value. Average tasting room fees are $25 – $40/pp… to access top quality, it is not uncommon to pay $75/pp. Now granted, these wineries are so gorgeous – Napa Valley itself creates its own ambiance, but let’s move past honeymoons and anniversaries and talk year-in and year-out wine tourism destinations. My wife and I have vacationed in Napa at least 10 times in the last 20 years and while it was previously my favorite location, it is now third on my list behind the California Central Coast and Sonoma County. To make things worse, Napa tasting rooms have steadily become more impersonal, making me feel like one of the massive herd, or a bother, rather than a valued guest.

Yes, my favorite wine destination is the Santa Barbara and San Luis Obispo Counties area in California!

Destination Comparison

Cuisine / Restaurant SceneWinner Napa Valley

The Central Coast is improving, but still has catching up to do.

Tasting Rm FeesWinner Central Coast

1/3 to 1/2 the cost of Napa.

Tasting Rm AtmosphereWinner Central Coast

The Central Coast is a big winner here. I have been getting tired of the attitude in Napa. The tasting rooms are so much friendlier almost anywhere else. I miss 10+ years ago when wine tasting was casual and inviting!

Lodging ValueWinner Central Coast

1/2 the cost of Napa with several resort quality properties to choose from.

Quality of WineWinner Central Coast

Slight edge, not because any single wine is superior, but because overall – the wines approach Napa in quality and the selection is amazingly diverse. There are top quality producers of Syrah, Cabernet Sauv, Zinfandel, Pinot Noir and Chardonnay here… in Southern Rhone, Bordeaux and Burgundy styles. All of this diversity is driven by an area with crazy climate variability.

SceneryWinner Napa Valley

Maybe not as cozy as Napa Valley, but the hill and mountain regions west of Hwy 101 are very picturesque.

BeachWinner Central Coast

No Beaches near Napa. This region has Pismo Beach.

Winery ArchitectureWinner Napa Valley

Napa has a big edge here, but some wineries are starting to spend big money in the Central Coast area.

l'aventure winery

l’aventure winery

A Paso Robles Vineyard & Winery

Morro bay pic

Morro Bay, CA

Central Coast Winery Suggestions

(arranged from South to North)

Santa Barbara County

Carr Vineyards – All wines are good, but their 100% Cab Franc is special and reasonably priced.

Jaffurs Wine Cellars Quality Southern Rhone style wines that offer great value.

Brewer- Clifton Pinot Noir and Chardonnay. Their Chardonnay is Burgundy style and fantastic!

Qupe – Beautiful, refined Syrah by a master winemaker.

Andrew Murray Vineyards The best value quality Syrah in the U.S. hands down.

Melville Winery Great values in Burgundy style Pinot Noir.

San Luis Obispo County

Laetitia Vineyard & Winery – Fine quality sparkling wines in a broad selection of styles.

L’Aventure Winery – Balanced Hedonism Incarnate (is that possible?). These wines are massive, powerful… and perfection.

Peachy Canyon Winery No winery makes more different single vineyard Zinfandels. If you are a Zin Master, you must visit Peachy.

Tobin James Cellars Their tasting room is definitely the most fun in the area!

Justin Cellars This is your bastion for Bordeaux style wine in the area. Their Cab Sauv and Merlot blends are very good! These wines are approaching the quality of the best in Napa.

Herman Story Wines THE BEST Southern Rhone Style Wines in the United States at prices that will cause you to do a double-take.

Other Wineries of Note Some of best wineries in the world are making amazing wine here, but are expensive and difficult to arrange access:  Alban Vineyards, Saxum Vineyards and Sea Smoke Estate Vineyards.

New Destinations My wife and I will be traveling to Walla Walla, WA this fall, six years after our last trip. I am hoping this location has much to show! I am looking for my next wine destination to add to our list! I will update our findings on this site after our trip!

2 Comments

Filed under Wine Industry, Wine Tasting, Wine Travel

2 responses to “Best Value Wine Destination in the U.S.A.?

  1. Pam

    Thanks for the list. The Lodi wineries are also value for money and everyone is so friendly.

    Like

  2. Thanks for the comment Pam! You’re welcome. Haven’t made it out to Lodi, or Amador yet. Hope to schedule a trip some time in the next year, or two… Not as much climate variation there, so the diversity in wine styles is more limited, but I have tasted some excellent Petite Sirah and Zin from the area.

    Like