This title is quoted verbatim from the “The Drinks Business” online magazine as one of the Top Ten Most Important Wine Stories of 2014… see the whole article here:
Trade Periodicals Trashing Their Own Industry?
What is wrong with a periodical that would publish a piece like this? This is the attitude that validates the snobby reputation holding the wine industry back here in the U.S. The beer or spirits industries would never generate a piece like this…
How did you react when you read this? Personally, I started steaming out the ears… Does wine have to be expensive to be good? UGH, no of course not! The wines selected by the White House were fine. Did they need to serve Harlan Estate, Cayuse, or Bond at $200-$500/btl. to show a representative selection of U.S. wines? If The Drinks Business had done some background research, they would have found the winemakers at these wineries all to be ex-pats from France who have been successful in America. That is the more important message here. Obama hit the nail right on the head. While I may not agree with all of Obama’s politics, he does seem to demonstrate an excellent grasp of how to build a message.
Someone Had to Refute this Piece
There should have been more outrage from the industry regarding this. Please join me in sending an email to this periodical and expressing your displeasure with this kind of reporting. You can send an email to: email@example.com.
This piece not only missed the entire intent of the Obama staff and why they chose these wines, but also violated the most basic tenet of our industry: there is excellent value in wines all over the world! I am so tired of the high-brow approach to wine prices. The wine world does not revolve around premium wines from Bordeaux, France and Napa, CA only!
U.K. versus U.S.
I hope The Drinks Business does not reflect wine attitudes in the U.K. Wine should be accessible. This is especially good advice for European wine producers who want to capture more of the U.S. market. Without much exposure to the wine industry in Europe, others will have to comment on the culture there, but I can assure you in the U.S. – even the most ardent collectors are mostly down-to-earth people who enjoy a relaxed wine atmosphere, without the hype.