I hold consumer wine education programs, typically at wine bars and restaurants. The classes are intended to draw additional traffic to the venues to build a clientele and drive paired food revenue… but ultimately, consumers are drawn by the desire for wine knowledge.
What Consumers Want to Know
Through a few years of experience I have found what works and what doesn’t. You can put people to sleep with the information that interested me in my formal training… history of wine production and regions, impact of terroir on flavors, impact of wine making techniques on the wine, etc. What do people enjoy learning about?
Wine – Food Flavor Pairings
Learning how different food flavors impact the perception of the white, red, sweet wines, etc. Setting up paired tastings to reinforce the concept. Most are very surprised how food impacts wine. It is rare to find casual wine drinkers that have explored this.
What are Those Flavors I am Tasting in Cabernet, or Merlot?
People want help learning standard varietal profiles. Take them through the blind tasting process and how to create wine tasting notes. They want to know how to talk about wine with others. Blind taste a few for the wow factor.
How Do I Describe What I Enjoy to Wine Attendants?
Teach them how to describe their wine preferences to assist in wine selection at restaurants and wine bars.
How Do I Select Wines to Purchase Based on My Preferences?
Walk through a wine selection process based on that description, without tasting the wine.
Would I Enjoy Exploring the Diversity in Wine?
Introduce people to the diversity of flavors in wine and provide specific examples.
Would I Enjoy Wine Travel?
Discuss wine travel and destinations – relate stories of individual wineries, their beauty and ambiance.
ULTIMATELY, MOST PEOPLE WANT WINE TO BE FUN!
When I first began presenting these programs, I was disappointed people were not interested in the academic side. Took a few to understand, they don’t want to talk about bottle aging, cellaring strategies, AOC & DOC labeling laws… People just want to learn how to facilitate buying wine they enjoy and how to enhance their shared wine experience with friends.